How to Draw Attention to Your Website - Spiders Crawl!

Important to know how search engine robots crawl the internet. Google has a crawl process begins with a list of web page URLs. Adding the links they find.

Depends on search robots or crawlers to find and collect all the information on the web they present in the search results. These robots however have a limited capacity and therefore simply cannot find all the available information on the web all the time. Especially for large content websites it can be a difficult task to get the most important and latest content in the index of search engines. You want to influence the way robots crawl your website to focus on the most important content. But how should you do this?

Now we know crawlers most likely will start crawling from your homepage. But what links will they follow first? Basically the crawlers add the links they see first to the top of the list of pages to crawl.In a research on the Googlebot by Rolf Broer he found some interesting factors influencing the likelyhood of a link to be crawled. One important factor he found evidence for was the length of the URL. Basically the shorter the URL is, the more important the crawler seems it to be. This also affirms Googles statement that parameter should not be part of URLs.Other findings from this research show that adding semantics like headings h1 thru h6 to a link does not influence the likelyhood of a link to be followed. Links in breadcrumbs however tend to be ignored mostly in a crawl process. Possibly because the crawler assumes it already crawled those pages and prefers to find deeper pages.

So how do you direct crawlers to your important pages? Well, first of all you need to know where the crawlers most likely will enter your website. When entering your website they are following links as well. They enter your site on the pages with inbound links from external pages. Because most websites have the greater share of inbound links pointing to their homepage, the crawlers will most like start the crawling of your site on this page. The first important way to direct crawlers to your other important pages is by pointing inbound links directly to these pages. You want a key page in the index? Link to it from an external source. Can't do that? At least link to it from your homepage.

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